Communication in emergencies
RESEARCH AND REFLECTIONS
Media content created for people affected by humanitarian emergencies can help to alleviate suffering and help people make informed decisions to support their recovery.
In this site, BBC Media Action underlines the value of this kind of media content by presenting evidence, case studies, media clips and commentary relating to recent humanitarian emergencies. This draws on BBC Media Action’s own research and experience on the role of media and communication in emergency contexts.
OVERVIEW
BBC Media Action’s research into humanitarian emergencies in Lebanon and Jordan, Gaza, West Africa, Nepal, Somalia and Bangladesh concludes that appropriate media content can help people cope in the most difficult circumstances. It does this by enhancing people’s knowledge, providing psychosocial support, connecting people, prompting discussion, and motivating people to take positive actions.
The research findings also show that not only do people expect humanitarian communication to provide local and relevant information, but they also expect it to be engaging, to give them a voice, to hold humanitarian responders to account and to be easy to access, and to provide local and relevant information.
BBC Media Action wants to establish a more collaborative and consistent approach for measuring media impact in the humanitarian sector. The research framework used for this research is available in the methodology section for other agencies to use.